Helping Women Bloggers Lead Healthier Lives
Six months ago, the Shaklee Corporation announced the blogger program called Team #Cinchspiration. Fifty women were accepted into the program. Over these past six months they worked to lose the weight they didn’t want and to transform their lives to live and be healthier.
As a company, we recognize that expanding waistlines have reached epidemic proportions: 2 out of 3 Americans are now overweight. We view women as change makers, influencing their family and friends. Our goal with this program was to partner with influential women bloggers and to develop long-lasting relationships while helping them lose weight, inches, and meet their personal goals.
We provided them with the online tools, educational resources, and health support we felt they needed to succeed both as women striving to lead healthier lives and as bloggers talking about their personal struggles with motherhood and life. In the process, they educated others about what living healthier meant to them. They enjoyed Shaklee 180™ products, blogged about their experience, made video diaries, and used social media to chronicle and share their own personal journeys. In the end, we still had 25 bloggers going strong on the program and making transformations for themselves and their families.
The group grew very close and we, as a company, cheered them on. We listened and learned as they shared their private ups and downs with weight loss. We felt honored to witness their transformations and fortunate to have the insight.
We feel confident our first blogger program was a success. We aimed to help inspire these bloggers and make a difference in their lives and the lives of those they influence through their blogging and their before-and-after photos. Even if just one woman made a change and shared her story to inspire others we would have considered that a success, but we had 25 in the end! We can’t wait to take what we’ve learned and apply it to future blogger programs.
What was especially noteworthy for us was how these participants encouraged one another and even became friends while competing against each other! All the women deserve congratulations for their dedication to try and live healthier, but we could only choose three winners. We based our decision on their total transformation as told on their blogs, combined with total weight and inches lost, and their commitment to the program. This was not an easy decision and each blogger completing the program did an outstanding job; we admire their tenacity and will continue to watch and support them.
Team #Cinchspiration Winners
First place for the grand prize which includes an all-expense paid trip to a social media conference of her choice (up to a $2,000 value) and a $2,500 Macy’s shopping trip with a personal shopper:
Jennae Petersen transformed herself in more ways than one, going from camera shy to confident, and ready to smile for the camera and strike a pose! Jennae lost 24 inches and 44 pounds*! Read her amazing weight-loss journey here.
Second place for $1,000 in cash:
Maribel Reyes, a cheerleader to the group and always up for a challenge, shared her journey and determination to make a lifestyle change after 12 years! Her family history of health problems scared her. With two young children, she was ready and determined as ever. Read about her amazing Turnaround™ here.
Third place for $500 in cash:
Heidi Spears-Gray applied for the blogger program expecting to not be chosen. But she was selected and her life changed because of her determination and will to not give up, and to truly make a change for herself and her family. Her before-and-after photos speak volumes. You can read her full story here and see why she was selected. We could not be more proud of her!
Congratulations to the official winners, you are all inspiring. Each blogger who completed the program and those who left for various reasons were a pleasure to work with and we feel fortunate to have followed their journeys.
Announcing Blog Spokesperson Opportunity and a New Shaklee 180™ Blogger Program
Each blogger who has completed the Team #Cinchspiration program will also have the opportunity to make a 1- to 2-minute video to apply to be a Shaklee 180 blog spokesperson for a $10,000 1-year contract. The Shaklee Corporation looks forward to announcing the winner of this contract in the near future and will soon launch a new Shaklee 180 blogger program, accepting 90 bloggers who are ready for a healthy competition and are ready to take their shape in a whole new direction. If you are a blogger and you are interested please sign up for our exclusive blogger newsletter to receive the first announcement. We look forward to continuing our blogger program, further developing our relationships with bloggers, and helping them achieve their healthy living goals.
* Results and experiences from the Shaklee 180 Program are unique for each person, so results may vary. People following the weight-loss portion of the Shaklee 180 Program can expect to lose 1-2 pounds a week.